Pure Players have hit reset.
Legacy stores have hit reset – So you should too.
Reframing Retail from the point of view of people who have something to say, who are in charge and who are not satisfied with standing still. We do not stop! We are staying tuned and would like to invite you to share your opinion and view on the 23 theses for 2023.
There’s a bright future in retail, with less retail in it
Hire “hospitality”, train product and sales skills
Brands need to listen to their communities and lend their voice during relevant moments
The more contactless we go, the more important it will be to embrace core human needs
The pandemic fueled an ongoing mindset shift from customers to co-creators
Buying is becoming more and more unconscious, shopping more and more conscious
Influencers became the new retailers, and they came to stay
Retail becomes part of the entertainment industry
Doorstep delivery will no longer be free of charge in the future
Excellent logistics benefits the brand
Smaller, nearer, faster are retail’s next big thing
The screen has made us forget the possibilities of space
Footfall is the new turnover rent
A new mobility shouldn’t forget retail
A city without retail is like… champagne without bubbles
Non-Retail tenants cannot pay the current prime leases
Retail is incapable to master digitization under its own steam alone
The use of data analytics should be used as natural as electricity
Maximum convenience while reducing the carbon footprint has merged
Sustainable is the new Profitable
E-Commerce is put to an ecological test
Experimenting with Web3 and the Metaverse is risky, not doing it is deadly
AI is key to finally decouple the outdated retail KPI “revenue per square meter”
Reframing Retail Community
Nils Vortmann, Mister Spex
Jan-Christoph Maiwaldt, JCM Beratung und Beteiligungen
Jan Starken, bonprix
Benjamin Beinroth, Fressnapf
Aslı de Munnink, Borusan Otomotiv
Alien Wolter, ARNO Group
Michael Berghoff, Christ
Simon Drees, Outletcity Metzingen
Frank Postel, Breuninger
Verena Kindinger, tegut
Alexander Zindler, Grube
Oliver Bernhardi, Görtz
Are you in charge of designing the future of retail and standing still is not an option?
Let us have a chat.
Your opinion is important to us!
We look forward to having an exciting dialogue with you. Be part of the Reframing Retail Community
Your person of contact
Martin Cserba
digital strategist & evangelist