Bettina Zimmermann Ganter Interior

In any case, spaces are shifting, becoming vacant more quickly, so stores are now changing much faster, with potential for new concepts. This also brings shopping in the local environment with a connection to the local community more to the focus.

It would be great if this would happen as described in the thesis because maximum convenience actually hinders a more sustainable, conscious economy. I don’t know if there are any findings, whether the package ordered via Amazon has the same CO2 footprint as the order from a local retailer.

This is ultimately the raison d’ĂȘtre of local retail – to create encounters with people. This is classic people’s business and the clear difference to online retail. This also applies to new small formats, such as Ikea, with smaller spaces that are becoming more individual and personal. This will certainly become even more so, especially as such central locations are now also likely to become cheaper for retailers. Nevertheless, the stationary business must be much more strongly networked with the online business, otherwise the sales advice will have no effect and will come to nothing if different channels are not used.

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