Something needs to change in the evaluation of value creation on shop floors. Which KPI do I use to measure the success of a space…it can’t just be sales! Brand awareness and visibility in the physical space, customer proximity, etc. must also be taken into account.
The development of the Digital Mall by ECE aiming at making the center’s offer visible to customers…that was the beginning. In the future, the mall will also be used as an urban logistics hub. For this purpose, “Stocksquare”, a joint venture between ECE and Otto, will serve as a bridge between online and brick-and-mortar retail. From the center / mall onwards, “Ship from Store” will be used to create additional sales channels and increase space productivity. Another goal is to accelerate the last mile to the customer by offering a delivery service on a bicycle.