Martina Michel Apollo

Yes, I would miss something! It’s the combination of stores, cafés, market stalls, snack bars and the old “church tower” that makes it so cozy. When I go on a shopping tour, it’s comparable to a vacation trip for me, one in which I want to experience with all my senses…

Small and near is always pleasant and gives a feeling of being “at home”. I tend to associate speed with online shopping. When I’ m in a physical space, I like to take my time to discover and enjoy. By that I mean inspiration of all kinds, and I like to do that over a delicious espresso or soup of the day. My “Kietz” with individual small stores offers me emotions, relaxation and I am excited to meet people I know and to be addressed personally by name in the store.

For me, sustainability is a process of consciousness, i.e. to think things until the end. It means, for example, producing products in a way they are durable and repairable. This also includes the use of classic basics that can be combined well and thus changed over and over again, whether in fashion, interior design, etc. Upcycling is also a variation of this, here you often have something very stylish, individual … One should start before recycling!

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