We are in a special situation, nearly as in B2B, since we only have customers that have a central customer account with the corresponding data. Because of this, and with the spirit of a Berlin grow-up, we simply try things out when we see potential. On the other hand, we make data-driven decisions, such as where to open a store.
It’ s critical to recognize what you’re good at, what your DNA is – and for most retailers that the brick-and-mortar business itself. That’s why it’s often faster, cheaper and better to bring in specialists and experts for dedicated IT problems.
