Statements by the community

Oliver Lange H&M

The question of the best price, availability and flexibility is solved online par excellence in my view. On the other hand, this means that a repositioning is necessary for the physical space. And I think that this is really about the things that you just can’t fake online and that you just can’t practice online. In the physical space, we have a clearly different possibility for human space, and thus to play with empathy and emotions.

Hire "hospitality", train product and sales skills

Sustainability is no longer just about recycling – it is only part of the truth. The other truth is the consistent change of consumption in the question “How much consumption is necessary?” or “How much do I actually have to own or use?”. It’s about extending the lifecycle of a product, and extending it also means new approaches such as renting or second-hand.

Maximum convenience while reducing the carbon footprint has merged

We clearly notice the tendency that people want to move away from anonymous products or generic purchasing decisions. Instead, there must be the possibility of co-creation and the focus on individuality, or in other words: the expression of personality. The prerequisite is the development of individual features. And in this, the customer wants to play a role. That’s why I think the pandemic with all this instability and the questions in regard to “Who am I actually?, “who do I want to be?” has led to customers making their decisions much more consciously and much more value-driven about when and what they consume.