Conscious Commerce Circle
As customers increasingly prioritize ethical commitments, Conscious Commerce is reshaping the retail landscape and posing a challenge to the world of commerce. The Conscious Commerce Circle is a structuring tool that helps companies to analyse the status quo of a company in the area of sustainability. The levels of the Conscious Commerce Circle are detailed by elements into which current measures and challenges of the companies can be classified. The Conscious Commerce Circle thus adapts individually to the maturity level (How far has the company come?) and the ambition level (What are the goals? How sustainable should my company become?). It serves as a starting point for effective improvement measures in social, ecological and economic sustainability within the retail industry.