The future of shopping is not retail. The future of shopping is the experience. That’s why retailers are now really being forced to rethink, reimagine and rebuild. A clearly defined Purpose leads to customer needs being met by someone customers trust. More important than buying from you, is that customers believe you. Being a good host becomes the defining characteristic of retail employees. A new wave of sustainably minded consumers will lead to sustainability being seen as a commodity, i.e. as an integral part of the business model.