We are in a special situation, nearly as in B2B, since we only have customers that have a central customer account with the corresponding data. Because of this, and with the spirit of a Berlin grow-up, we simply try things out when we see potential. On the other hand, we make data-driven decisions, such as […]
It’ s critical to recognize what you’re good at, what your DNA is – and for most retailers that the brick-and-mortar business itself. That’s why it’s often faster, cheaper and better to bring in specialists and experts for dedicated IT problems. […]
You need local relevance and you need to add value to the customers’ journeys where your customers are. For us, this clearly entails the provision of optician expertise offline. When many retailers do that at one place, not only customers benefit, but also city centers. […]
That’s exactly how we operate on the shop floor – as an alternative to the impersonal online world. To this end, we have taken aside our USP – simple and fast access to glasses for all customers – and have put the in-store team culture into focus instead. […]
Because the metaverse will significantly reduce the still existing interfaces between real experience of work and consumption environments and virtually designed environments, information and product offers and work environments. The development speed of metaverse applications probably corresponds to the ratio of 10 metaverse year= 5 Internet years=1 real years. This exponential development is flat at […]
True, because through more recycling approaches and the promotion of a circular economy, the resulting added value can be passed on to consumers through the reduced use of resources. In this way, capital goods as well as consumer goods can be scaled up in the end by much broader consumer groups. This better socialization of […]
We at bonprix want to enforce sustainability from fiber production to our stores or the homes of our customers – in other words: along the entire production and supply chain. In part, this still creates additional costs we have to compensate. But there are still many screws we can turn, and new innovations are constantly […]
Digitalization and AI can support in various areas: assortment and inventory management, greater personalization across all marketing channels as well as in delivering better and more relevant marketing campaigns for customers with marketing analytics. So there are numerous possible applications! […]
We retailers have now realized that evaluating the success of new concepts merely based on sales and profitability is no longer sufficient. New KPIs such as “experience per square meter” must be applied. […]
Digitalization opens up completely new possibilities for offering digital services such as recommendations or personalization in the store. Digitalization is an “enabler” which makes our world, which has become so complex, more manageable and tangible for the consumer – also in the physical space. Our “fashion connect” store in Hamburg’s Mönckebergstraße is a repeatedly awarded […]
The ecological footprint in e-commerce is sub-optimal. It is definitely much better in our stores. We retailers and the industry still don’t address it enough, we still take the easiest route too often. I think the topic needs to be thought through in a new and smarter way. There are simple solutions like Click & […]
We developed “Ship from Store” and our ordering service to fulfill customer requests faster, better and possibly even more environmentally friendly. We routed the orders to the store closest to the customers. We developed the concepts in cooperation with our employees on the ground and not over their heads. In this manner, the local retailers […]
Six years ago, IT was still the bottleneck and we had to completely reorganise the whole organisation. Now, however, IT plays a key role in developing the business models. We work in a completely agile way and at eye level with each other. I see myself as a coach in this process. Thinking from the […]
Our employees are our most important customers. They provide us with the most honest, direct and therefore best feedback. Because of Corona, cooperation with the whole team has become basically contactless. We had to adapt quickly and transfer all forms of contact into the virtual world. Every week, I will simply call three or four […]
Data analytics should be what you eat at breakfast. […]
Really great new and sustainable materials are available. But that’s not enough. Existing products must be given a longer lifespan, they must be usable over several product generations. Then we’ll be on the right track. […]