Really great new and sustainable materials are available. But that’s not enough. Existing products must be given a longer lifespan, they must be usable over several product generations. Then we’ll be on the right track. […]
Statement 137
Archives: Statements
Statement 136
The more contactless it gets, the more important it is for us retail designers to spotlight products, so that people are encouraged to touch and test them and, thus, the contact with the product can be leveraged to create feelings of excitement. […]
Statement 135
Influencers usually don’t have the brand’s or company’s strategic goals in mind, but only their own. And that’s why I believe it’s important to combine commercial and community approaches. […]
Statement 134
We strongly sense that our customers, who used to rely on retailers, are now making tremendous efforts to establish direct contact with the customer by means of a direct-to-consumer business model. […]
Statement 133
One does not need pure “fulfillment agents” in the store, but experience managers or somewhat exaggerated – “feel-good managers with product know-how”. The way the advisor treats me as a customer has a significant influence on sales. If I feel comfortable and am treated as an equal, I will be more inclined to spend more […]
Statement 132
The decision on whether it is worthwhile to operate a bricks-and-mortar shop should be made differently. It no longer depends purely on the turnover of the POS. The store is a point of experience and a builder of trust. For higher-priced products, you have to be on site – this has a significant impact on […]
Statement 131
The retail sector has no choice but to digitize under its own steam. Retailers often get in their own way and want the big solution from the start without thinking specifically about the customer journey that applies to the respective customer group and business model. If you really focus on what is important for your […]
Statement 130
“Sustainable is the new profitable” is not a harsh enough description. In my opinion, sustainable is the new digital. Companies that have not previously dealt with digitization have almost ceased to be relevant by now. The same will happen to companies that until today have not tackled the issue of sustainability. However, the time frame […]
Statement 129
Retail is shifting more and more towards worlds of experience. Shopping is entertainment – in short: shoppertainment. We are landlords ourselves and create such worlds of experience with a mix of retail, gastronomy, healthcare and cultural offerings. We are virtually competing with other experience destinations such as amusement parks as ‘Europa-Park’. […]
Statement 128
With regards to retail, city centres are currently experiencing a downward trend. This is mainly because of too high rents, chain stores, interchangeability. The process is both self-reinforcing and self-destructive. Municipalities and cities have a much harder time developing an overarching concept for the end customer than retailers do – there are simply too many […]
Statement 127
Nowadays, logistics must run flawlessly. If you don’t have the logistical processes under control, it makes you look unprofessional. But speed is not the most important factor. The decisive factor in shipping, returns, refunds, etc. is the communication towards the customer so that they always know the status of their order. […]
Statement 126
Live-stream shopping is a trend that is yet to catch up with us in Europe. With this segment, for the first time China is a major trendsetter in e-commerce. In Germany, you can still be a kind of first mover. We have already successfully introduced these alternative shopping methods during the lock down phase and […]
Statement 122
Sustainability is something we shape together with our customers: we point out ways in which they can influence the CO2 footprint, e.g. by using the “green option” for packaging. Yet this is a huge challenge for everyone: entire processes need to be transformed, and the supply chain has to be redesigned. Sustainability is the next […]
Statement 121
As retailers, we are challenged. It is our task to create a positive shopping experience. But it won’t work if politicians don’t set the right course. This also involves issues such as mobility and the management of a well-balanced urban mix. So the municipalities and cities are also challenged. We are taking a close look […]
Statement 120
The role of the Breuninger stores will change even more radically. We are creating more and more spaces that are no longer primarily focused 1 to 1 on productivity and sales. Everything about the shopping experience involves a variety of experiences and we want to invite customers to linger, inspire them, arouse their curiosity and […]
Statement 119
External partners’ innovative know-how is extremely important – which is why, it will never work without partners. For a change process to be successful, you need a critical mass of the right people who are capable of influencing the company. People that embody the required culture and experience need to be present to help others […]