Due to the pandemic, the in-store conversion rates and average shopping cart are higher than ever. I already proposed a traffic-based rental model prior to the pandemic. At the time, the suggestion was not well received. However, for future leasing contracts, greater attention should be paid to ensuring that the sales-based rent is given greater weight. Ideally, rental fees should consist of three components: base rent, turnover rent, and location marketing. With regard to the location marketing component, the landlord adds the same amount out of his own pocket and uses this budget to promote the location on a sustained basis. Thus at least a part of the rent flows into the preservation or the increase of the attractiveness of the location and everyone profits.

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