This is ultimately the raison d’être of local retail – to create encounters with people. This is classic people’s business and the clear difference to online retail. This also applies to new small formats, such as Ikea, with smaller spaces that are becoming more individual and personal. This will certainly become even more so, especially as such central locations are now also likely to become cheaper for retailers. Nevertheless, the stationary business must be much more strongly networked with the online business, otherwise the sales advice will have no effect and will come to nothing if different channels are not used.