The role of the Breuninger stores will change even more radically. We are creating more and more spaces that are no longer primarily focused 1 to 1 on productivity and sales. Everything about the shopping experience involves a variety of experiences and we want to invite customers to linger, inspire them, arouse their curiosity and surprise them. Our stores are not purely transactional spaces, nor are they purely showrooms. They are brand carriers of the “Breuninger” brand and contribute massively to customer loyalty.

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