The retail sector has no choice but to digitize under its own steam. Retailers often get in their own way and want the big solution from the start without thinking specifically about the customer journey that applies to the respective customer group and business model. If you really focus on what is important for your customer and on which processes and touch points you currently have, you can identify where to begin with digitization. Only then should you think about (external) solution providers. In my opinion, customer added value in the customer journey takes precedence over technical excellence!