Six years ago, IT was still the bottleneck and we had to completely reorganise the whole organisation. Now, however, IT plays a key role in developing the business models. We work in a completely agile way and at eye level with each other. I see myself as a coach in this process. Thinking from the perspective of the end customer involved a major transformation of the business concept and required new thinking throughout the organisation. It’s about attitude and taking responsibility. Because such a transformation is in fact never over and cannot be driven from the outside.