We developed “Ship from Store” and our ordering service to fulfill customer requests faster, better and possibly even more environmentally friendly. We routed the orders to the store closest to the customers. We developed the concepts in cooperation with our employees on the ground and not over their heads. In this manner, the local retailers can engage with our online customers and, at best, “transform” them into omnichannel customers. These bring us significantly greater added value because the share of wallet is highest here. To this end, we are also developing further ideas with our partners to make the entire online and marketplace range available to our customers in their local Fressnapf store.