The ecological footprint in e-commerce is sub-optimal. It is definitely much better in our stores. We retailers and the industry still don’t address it enough, we still take the easiest route too often. I think the topic needs to be thought through in a new and smarter way. There are simple solutions like Click & Collect, but some things will be more complex to solve and only possible if we look beyond consumption and growth and think about how we want to live.