It’s becoming more and more contactless, digital and anonymous. Retail can make all the more difference by having hosts in the store who bring in the personal, the inviting and the warmth that you cant experience in online retail. Conceptually, we can do everything right in terms of visual merchandising and the product, but if we don’t have good people in the store, especially in the jewelry sector, where personal advice and service are simply necessary in this price segment, then we won’t sell this piece of jewelry.

Your Opinion