If retailers want to be attractive, they must offer more than products. Going forward, the focus shift from pure trading to more service-oriented retailing. This opens up an opportunity for new formats. Retailers can launch showrooms, be a workshop, a service point or a social meeting place. They can host events or rent out space for pop-ups. A wide array of exciting formats exists, but they all involve a lot of work and a lot of interaction. Retailers need to be prepared for this.