The development of the Digital Mall by ECE aiming at making the center’s offer visible to customers…that was the beginning. In the future, the mall will also be used as an urban logistics hub. For this purpose, “Stocksquare”, a joint venture between ECE and Otto, will serve as a bridge between online and brick-and-mortar retail. From the center / mall onwards, “Ship from Store” will be used to create additional sales channels and increase space productivity. Another goal is to accelerate the last mile to the customer by offering a delivery service on a bicycle.