Sustainability is almost a commodity, that is why Companies need a sustainability strategy. For many companies, switching from servers to the cloud is already a way to achieve this, because many cloud providers have committed themselves to making their data centers carbon neutral by time X. That’s where we at Microsoft see a lot of demand from our customers. Companies need to think cleverly about how they can put their value chain to the test in terms of sustainability and CO2. And there are internal opportunities as well as external possibilities that you can implement on. Why is sustainability no longer a differentiating factor, but a commodity? Young customers expect fair trade, from a clean supply chain to a clean CO2 footprint. Today, the Schwarz Group invests in the recycling industry for the recovery of packaging waste and even earns money with it.