As everything becomes more contactless, anonymous and digital, retailers can make all the difference by having hosts in the store who bring in the personal, the welcoming and the warmth that you cannot experience like that in online retail. Conceptually, we can do everything right in terms of visual merchandising and the product, but if we do not have good sales people in the store, especially in the jewellery sector, where personal advice and service are simply necessary in this price segment, then we will not sell this piece of jewellery.

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