The older generation probably has a completely different view of this than the younger generation. For the older generation, entertainment is mostly something that takes place in a physical space. For the younger generation, it’s something they can hold in their hands. It’s the cell phone, it’s in there where they can join all the groups; and in there the events take place these days […]. But the young people still go to stores, if only to meet with friends. But when they do and actually buy something, it is different from what we imagine. They see pictures on Instagram and then they want to be part of it.

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