Let’s take the pharmacy as an example: I assume that within 5 years only 40 % of the transactions will happen in-store. The launch of the e-prescription in 2022, will fuel this development within the German market. The trend shows, that the pharmacy will become the place for primary care within the overall health system. Many countries are already following this approach and had good experiences with it. The path is paved for high-quality person-to-person premium contacts.