A new mobility shouldn’t forget retail


Cities are changing their mobility offerings, for example by creating car-free city zones. However, individual transport and logistics needs of retailers and customers should still be beard in mind. Neither people in rural areas nor the transport needs of bulk purchases or larger objects should be neglected. Attractive solutions must be created and embedded in new mobility strategies, so that more sustainable mobility behaviors become a natural response.




The technology company REEF built a proximity-as-a-service plattfrom which turns existing real estate into Neighborhood Hubs. Supported by various partners, REEF leverages parking lots and garages to connect people to locally curated goods, services, and experiences. By reimagining urban structures it provides a new and more sustainable blueprint for our cities – and lifes.

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It remains to be seen whether or not the gas station will still exist in its current form by 2030, and whether or not people will still drive to the gas station at all when e-mobility becomes widespread. Otherwise, if the charging process takes too long or the customer’s expectations are not met, customers will recharge their EVs during everyday errands such as grocery shopping, at McDonald’s or other restaurant visits. In my view, this is a business model. Especially if the refueling is still tied to any bonus systems, vouchers, discounts or whatever in the respective store.

Antje BrĂ¼ning


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