KLARNA X BEAUTYCOUNTER
The global retail bank Klarna has collaborated with the clean cosmetics brand Beautycounter for a livestream shopping series. The partnership fosters a peer-to-peer engangement through a livestream shopping experience. It allows for an entertaining and easy way to discover and buy the brand’s beauty products. Customers can join the live format via the Klarna App as well as via the Beautycounter website. Klarna has recently acquired HERO to strengthen their position in field of in-store shopping.
Interested in more inspiring cases?
Check out our published editions to dive deeper into the spheres of Reframing Retail.
Our Reframing Retail community is constantly growing. Coming soon, we’ll be posting insights here on what different retailers and other industry experts are saying. Stay tuned and join the conversation.