E-Commerce is put to an ecological test


All players in the e-commerce value chain are expected to offer environmentally friendly solutions and reduce their impact on the environment. They will not be able to survive if they do not focus on mimimizing their ecological impact.




The fashion brand organic basics which even includes the own website into the brand’s sustainability endeavors. By design, the website generates as little carbon dioxide as possible, and is therefore referred to as ‘low impact website’. In its manifesto, the brand communicates how it achieves this and makes the source code freely available. For example, images of the garments are displayed only on a second click and are not pre-loaded.

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The ecological footprint in e-commerce is sub-optimal. It is definitely much better in our stores. We retailers and the industry still don’t address it enough, we still take the easiest route too often. I think the topic needs to be thought through in a new and smarter way. There are simple solutions like Click & Collect, but some things will be more complex to solve and only possible if we look beyond consumption and growth and think about how we want to live.

Benjamin Beinroth


Sustainability is something we shape together with our customers: we point out ways in which they can influence the CO2 footprint, e.g. by using the “green option” for packaging. Yet this is a huge challenge for everyone: entire processes need to be transformed, and the supply chain has to be redesigned. Sustainability is the next big transformation topic for all business participants.

Frank Postel


Today, e-commerce logistics are built for handling a mass of goods via large logistic hubs. Route efficiency of individual parcels is of secondary importance. That’s why, in the worst case scenario, a parcel may travel 200 km, even though the sender and recipient live only 5 km apart. Our IT not only reschedules delivery routes from 3.5 ton trucks to bicycles, but also meets the changed city logistics requirements. To do this, we sometimes shorten delivery routes from these 199km to 8.5km. To do this, we set up our company in a way that IT and logistics are one and learn from each other every day. IT is the enabler for a narrow ecological footprint, while the focus is on qualitative customer service.

Markus Schwarz


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