Excellent logistics benefits the brand


Consumers seek frictionless convenience. From a brands perception this entails mastering the last mile. It decides whether a customer experience is positive and whether the commitment to the brand will be long-term.
The importance of the last mile and frictionless supply chains overall, grew along with the rapid growth of direct-to-consumer brands. By now, excellent logistics have become the benchmark which seperates liked from beloved brands.
To meet fluid customer expectations in a sustainable manner, brands need to radically reimage their supply chains.




As result of the Covid-19 pandemic the need for technoloy specialised on automation of store inventory and procurement has risen. The supermarket chain Hy-Vee and the automation technology expert Simbe Robotics teamed up to meet this demand and developed a shelf-scanning robot calles Tally. Tally robots are already employed in various Hy-Vee’s U.S. grocery stores and aim at enhancing the in-store experience for customers and staff alike. The retail robots do so by providing real-time data on products’ stock levels, locations and correct pricing. This empowers sales associates as it provides them actionable data and frees up their time which they can then use to consult customers.

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Nowadays, logistics must run flawlessly. If you don’t have the logistical processes under control, it makes you look unprofessional. But speed is not the most important factor. The decisive factor in shipping, returns, refunds, etc. is the communication towards the customer so that they always know the status of their order.

Simon Drees

Outletcity Metzingen

For me, having excellent logistics is more than the ability to offer overnight or partial delivery service. Excellent logistics is more than the speed of the package.

We are increasingly seeing that customers cannot separate the retailer from the delivery person. With some large players now offering in-house delivery services, this line will become even more blurred. Delivery quality and occurring inconveniences are quickly associated with the retailer. The lack of desired delivery alternatives might even lead to the avoidance of particular merchants. In a way, the delivery service is the business card and the face of the store, outside of the Internet and thus in the more personal area.

Markus Schwarz


Value creation mix is the magic word. In the course of urban concentration, rents for residential space in cities are already above EUR 20 per square meter. Taking such usage concepts into account in the tenant mix, allows a suitable mixed calculation for vertical buildings. In addition to apartments, office and other use concepts such as fitness, dance studios or hotels are also are well imaginable on the upper floors. All on spaces that would be rather difficult for the classic retailers, but which enhance the overall location which also raised the potential on spaces that are more suitable for retail. The curation of the tenant mix determines the profitability of the property. In Berlin, for example, ECE has converted the top parking deck of a city mall into a hotel, since this has a higher attractiveness and benefit in the overall calculation than the parking deck alone (especially with declining individual car traffic in urban locations).

Klaus Rethmeier

ECE Hamburg

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