The supermarket chain REWE ramps up its last mile delivery services. The group-owned marketplace was discontinued and investments are now directed towards fullfillment and payment tools. A mayor strategic move was the engagement into the last mile delivery startup Flink. From now on REWE is the exclusive supplier of all delivered goods. With this move, REWE intends to keep up with pandemic-fueled market developments and strengthen its long-term positioning in the eFood sector.
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