Case
WEARABLE LOVE
In a collaborational project the wear tech expert Boltware and the H&M Lab developed an innovative jacket with which the wearer is able to send and receive touches. This is enabled through the integration of technology allowing users to send touches via an app to their counterparts. After the prototype was developed a campaign feauturing the overaching idea was launched. An open community discussion started on H&M’s digital platforms ranging from utter enthusiasm to reluctance.
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