It’s not hosts that need to be recruited, that sounds to me like I can sort of delegate that, but I need to be a host myself. I also have to develop an attitude. It has to come across clearly why I’m selling these products. So the biggest key, aside from being a host, is not sales skills, but purchasing expertise. Just look at the fashion industry. Many retailers have even given up this competence by letting the brands manage the space. They don’t even know what their customers want. And of course, you have to make sure that you can get away from comparability.

Your Opinion