City centers are not shopping streets per se – and they will not die out as a result of the decline of retail. Rather it is the reduction of theses urban spaces to commercial buildings and retail that have led to city centers which are deserted at evening hours and nights.
The strongest weapon of brick-and-mortar is the personal experience. Online retail will never be able to imitate this in the same way. We may be able to offer very good service and make personalized suggestions online, but the personal connection in-store is fueled by additional moments of discovery.
