It depends a lot on the people and the mindset. The speed in digitization is so brutally high and many retailers are left behind behind. That means they need a lot of money to become more digital. And the companies also need to have the right people to bring that expertise too. Another aspect: does […]
I think retailers can’t do it because they don’t understand digitalization yet. So, digitalization does not mean putting a screen in the store and playing videos. It is something accompanying and emotionalizing that, in the end, actively supports the entire sales process and the brand experience. Digitization can go so far in the future that […]
Retailers can definitely manage digitization on their own, it’s just a question of speed. I believe that retailers have a better sense of their customers’ acceptance. So it’s not about digitization for its own sake, but simply to make sure that the speed at which you digitize things always keeps pace with the customer, to […]
We no longer have a balance between social issues and issues that generate profit. At the moment, everything has to generate profit. But there must also be these topics that serve society, that serve the interpersonal. That doesn’t take place much in the city anymore and, in case of doubt, is outsourced to the restaurants […]
The mix of retail, restaurants, meeting places as well as the parks and public squares is what creates the ecosystem called ‘city center’. If one of the participants is missing, the ecosystem slowly but surely collapses. […]
It remains to be seen whether or not the gas station will still exist in its current form by 2030, and whether or not people will still drive to the gas station at all when e-mobility becomes widespread. Otherwise, if the charging process takes too long or the customer’s expectations are not met, customers will […]
Lead generation is the new revenue rent. The modern consumer buys where and when they see fit. But the point of awareness and interest phase is an increasingly important one. That’s where brick-and-mortar retail or brand space really does play a big role, whether it’s advice or a multi-sensory experience. If the sale no longer […]
A space has so much potential to convey values, quality and aesthetics of products and of course offer multisensoric experience. I believe that the stationary brand space is where credibility and relevance is generated for customers, more than online. Authenticity can be experienced in interaction. That’s why I would like to see more brands becoming […]
The flexibility of the space is an important point for me. Because a shop as we know it can be used in a completely different way. So retail is changing, and that has to be seen in several dimensions. […]
Virtual experiences just don’t come out the way they do when you experience them in space. That’s why we’re going to see a renaissance of physical space. […]
We have learned that proximity and interaction with a customer is more important than satisfying the product need. […]
For smaller, closer and faster, I would replace faster with more comfortable. Closer and smaller also means more sustainable. I don’t have one huge warehouse, but I have many small warehouses spread across Germany and supply customers from there. The rest is done by delivery services with electrically powered fleets. This ensures convenience for the […]
Value creation mix is the magic word. In the course of urban concentration, rents for residential space in cities are already above EUR 20 per square meter. Taking such usage concepts into account in the tenant mix, allows a suitable mixed calculation for vertical buildings. In addition to apartments, office and other use concepts such […]
Shopping has become a leisure activity and is no longer purely about meeting needs. Pure transaction business or need satisfaction is increasingly moved to online platforms….if it’s supposed to be fun, you go to the city center. […]
Entertainment, for me, is the origin of retail. Marketplaces originally were entertainment areas in which social interactions happened and that build and maintained relationships. Even today, retail has to bring people together. If people are spending their time, you have to offer them added value. However, retail has increasingly become a warehouse or a distribution […]
I think theses 2 and 8 fit together relatively well and also reflect the trends in our industry. It is important to personally connect with the customer on site, to entertain the customer, and that shopping then works as a side effect. To achieve this the own brand needs to be way more present in […]