At Butlers, the customer used to have to make a purchase decision on the basis of the decorated table in the store. This is now to be supplemented by strengthening the dialogue with customers. This is less about providing pure product information or promotions, but primarily about background information to reinforce the employees’ own competence […]
Archives: Statements
Statement 6
More focus is being placed on entertainment and advice. Customers want to be amused. Experiencing products in a playful way is therefore very sustainable and can be a real USP. The actual in-store transaction, on the other hand, is relegated to the background in the store. It may take place there, but according to an […]
Statement 5
If retailers want to be attractive, they must offer more than products. Going forward, the focus shift from pure trading to more service-oriented retailing. This opens up an opportunity for new formats. Retailers can launch showrooms, be a workshop, a service point or a social meeting place. They can host events or rent out space […]
Statement 4
Unfortunately, retail has many concepts that cannot even answer what their raison d’être is. On the other hand, the future will not be less, but rather more than a clear commitment that retail must get more quality and more proximity and personality. Personal consultations will of course continue to take place physically. The retailers must […]
Statement 3
Unique retail concepts are the ones that will remain relevant in the future and that will continue to revitalise retail and city centres. What will not work are retail concepts that stand still, that do not change with the time and declare “we have always done it this way”. In one year, we will see […]
Statement 2
Retailers need to grow a bit more beyond what they have seen as their role so far. This is exactly where retail has a lot of opportunities to learn from smaller, creative retailers. For example, how to build a community in the digital space and extend it into the real space through new concepts beyond […]
Statement 1
Let’s take the pharmacy as an example: I assume that within 5 years only 40 % of the transactions will happen in-store. The launch of the e-prescription in 2022, will fuel this development within the German market. The trend shows, that the pharmacy will become the place for primary care within the overall health system. […]