As a retailer, I need to be aware of what my brand promise is, how I can best fulfill it and how I retain the customer through it. Part of that is the result of making greater use of data analytics. The need of customers to store conveniently, i.e., how / where / when they […]
Sustainability may also be the new profitability in the store […]. Maybe we have to rethink when we are building the stores sustainably, i.e. collaborate with local craftsmen or use local materials. I’m not referring so much to new materials made from recycled materials, but rather to continued use or buying locally or using craftsmen […]
How can you as a medium-sized retailer fully cover the German market at present? Going into smaller stores with different concepts – with the most important collections and perhaps a bit of a sale – is perhaps the way to go. And everything else then takes place online and is also available for delivery within […]
The older generation probably has a completely different view of this than the younger generation. For the older generation, entertainment is mostly something that takes place in a physical space. For the younger generation, it’s something they can hold in their hands. It’s the cell phone, it’s in there where they can join all the […]
It remains a niche, especially in terms of the food industry, because at the end of the day, “small” means small spaces, so it is difficult to represent the assortments, the variety of needs that customers have. Yes, there is a need for people who no longer want to drive around, not even to greenfield […]
In view of the constantly growing assortments, especially in the food industry, the only way today is data management. You can only make decisions and understand the success/failure of a product with data. Only with data can we also reduce food waste. And the topic of customer cards or loyalty programs is another crucial driver […]
I believe that sustainability and digitalisation are the two major trends that will affect retail in the coming years and perhaps even decades. From the customer side, the demands on retailers for sustainability will continue to increase, even if customers often do more talking than acting – this is the so-called attitude-behaviour gap. But sustainable […]
The topic of data analytics is an enormously important point for companies that want to and will prove themselves on the market in the long term in order to remain competitive. We have important customers or members who work with a customer app, for example, which is also integrated into the CRM. This is an […]
In my view, that will not be the case. I see the relevance of screens or touchpads as possibly interesting for trade fairs and such like, but less for physical shops. It’s really about sources of inspiration, interior design, haptics and spontaneous shopping. The haptic, direct on-site experience is coming back in a big way. […]
That thesis might still be interesting for trade fairs or whatever, but it doesn’t have a chance in retail stores. It’s really about sources of inspiration, about decorations, actually about touching and spontaneous shopping. The haptic, direct on-site experience is coming back in a big way. If it’s digital, then it’s all done via smartphone. […]
The question of the best price, availability and flexibility is solved online par excellence in my view. On the other hand, this means that a repositioning is necessary for the physical space. And I think that this is really about the things that you just can’t fake online and that you just can’t practice online. […]
Yes, I would miss something! It’s the combination of stores, cafés, market stalls, snack bars and the old “church tower” that makes it so cozy. When I go on a shopping tour, it’s comparable to a vacation trip for me, one in which I want to experience with all my senses… […]
Small and near is always pleasant and gives a feeling of being “at home”. I tend to associate speed with online shopping. When I’ m in a physical space, I like to take my time to discover and enjoy. By that I mean inspiration of all kinds, and I like to do that over a […]
Something needs to change in the evaluation of value creation on shop floors. Which KPI do I use to measure the success of a space…it can’t just be sales! Brand awareness and visibility in the physical space, customer proximity, etc. must also be taken into account. […]
Sustainability must be fashionable – not looking ecological. […]
Relevant for the success of good ‘hosts’ are the mastery of: A sense of style, curation, service, authenticity and simplicity. […]