JUMBO SLOW CHECKOUT
The Dutch supermarket chain ‘Jumbo’ introduced slow checkouts when they discovered that some customers enjoy chatting to the cashiers while paying for their goods. Especially for their older customers, Jumbo thereby helped to deal with loneliness. An insight that would not have been found by only evaluating sales made. The move has proven to so successful that Jumbo installed slow check-outs in more than 200 stores.
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