For the luxury brand’s 40th anniversary Michael Kors launches a pop-up exhibition allowing visitors of the London flagship store to discover the key milestones from Kors’ 40-year career in a new manner. Every one of the 15 looks entails unique stories which are made accessible through QR codes. By scanning the code of a garment, the customers can dive into the history behind and scroll through photos, personal and historical anecdotes, as well as videos of the designer Michael Kors’ speaking about the look.
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