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Read More… from Experimenting with Web3 and the Metaverse is risky, not doing it is deadly
Customers today participate in activities far beyond the purchase, connecting products and services to a broader context and lifestyle. Brands and retailers can extend the customer relationship beyond the sale by building an ecosystem of complementary information, education and services that add value to customers’ daily lives. This lifestyle engagement not only strengthens customer loyalty, but also provides companies with important data and insights into customers’ habits, routines, short- and long-term preferences, desires, and lifestyle.