Maximum convenience while reducing the carbon footprint has merged


Customers expect both the optimal convenience in their shopping experience and purchase delivery to their homes. Simultaneously, are customers becoming more aware and demanding for sustainability and reducing the carbon footprint in this process. Brands and retailers could for example be using sustainable and recycled packaging materials for the products and parcels, pack multiple products/orders into 1 parcel and use e-mobility in their logistics chain.




The fashion brand ARKET collaborated with the clothing service company Circos and lauched a multi-brand kids and maternity clothing rental subscription in Amsterdam. The brand owned by the H&M goup thereby meets consumers’ needs and sustainability goals alike. It helps customers to update their children’s wardrobe frequently and cost-efficiently while the grow out of their garments quickly and extends the overall usage period per garmet at the same time.

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We at bonprix want to enforce sustainability from fiber production to our stores or the homes of our customers – in other words: along the entire production and supply chain. In part, this still creates additional costs we have to compensate. But there are still many screws we can turn, and new innovations are constantly arising that we have to take advantage of.

Jan Starken


Thanks to the tegut… teo concept, in-store routes are shorter, shopping is done faster, and I no longer have to plan my shopping trip as in the case of online shopping. We offer people the gift of time.

Sustainability is almost a commodity, that is why Companies need a sustainability strategy. For many companies, switching from servers to the cloud is already a way to achieve this, because many cloud providers have committed themselves to making their data centers carbon neutral by time X. That’s where we at Microsoft see a lot of demand from our customers. Companies need to think cleverly about how they can put their value chain to the test in terms of sustainability and CO2. And there are internal opportunities as well as external possibilities that you can implement on. Why is sustainability no longer a differentiating factor, but a commodity? Young customers expect fair trade, from a clean supply chain to a clean CO2 footprint. Today, the Schwarz Group invests in the recycling industry for the recovery of packaging waste and even earns money with it.

Axel Kress


It would be great if this would happen as described in the thesis because maximum convenience actually hinders a more sustainable, conscious economy. I don’t know if there are any findings, whether the package ordered via Amazon has the same CO2 footprint as the order from a local retailer.

Bettina Zimmermann

Ganter Interior

Sustainability is no longer just about recycling – it is only part of the truth. The other truth is the consistent change of consumption in the question “How much consumption is necessary?” or “How much do I actually have to own or use?”. It’s about extending the lifecycle of a product, and extending it also means new approaches such as renting or second-hand.

For me, sustainability is a process of consciousness, i.e. to think things until the end. It means, for example, producing products in a way they are durable and repairable. This also includes the use of classic basics that can be combined well and thus changed over and over again, whether in fashion, interior design, etc. Upcycling is also a variation of this, here you often have something very stylish, individual … One should start before recycling!

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